Does Business to Business Telemarketing Services Really Work?

December 26th, 2011 by admin No comments »

The telemarketing service industry has been around for decades now and personally I have seen the ups and the downs through the years. Both (whether up and down) I can say have ultimately lead to great results on the corporate side of things. But if you’re really serious about business to business services I would definitely say it’s a great way to increase revenue for your company. One of the unique things about the services telemarketing offers is that it can apply to practically every industry, every product, and every service. There are numerous telemarketing companies available that spend all of their resources on acquiring good telemarketing leads.

Personally I use to use three different styles of telemarketing services when I was a marketing director. The three different styles I used were business to business services, outbound services, and also inbound services.

Out of all three the service that was the most effective, most profitable, and most affordable was the business to business service. The best part about business to business telemarketing services is that you can personalize what type of telemarketing leads you want to receive or various types of telemarketing leads you want. For example, ac services telemarketing, insurance services telemarketing, account services telemarketing, remodeling services telemarketing, etc. are available through some sort of business to business telemarketing services. Furthermore, another great thing about using business to business telemarketing services is that practically anyone can afford the prices as well as the profitability that one is able to make in terms of net profit. For example, I would probably spend about $500 a month of my budget money for the marketing department on telemarketing service leads and would probably make anywhere from $5,000-$15,000 of net profit solely from using business to business services.

When you talk about the effectiveness in terms of quality of leads, there always going to be leads distributed to you that people or business deny the fact of having released their information but if your working with a telemarketing services company they won’t have a problem crediting you back for fake or phony telemarketing company leads. In addition, the effectiveness of using services telemarketing comes down you as well as your company and is more of an internal issue. For example, does your staff have good communication skills, does your staff know how to lead people into setting appointments/follow – ups for product info, or does your staff know how to follow-up and follow through on set arrangements of what it is you’re offering to customers.

So in my personal opinion and experience I can definitely tell you that business to business telemarketing services definitely work! I also would recommend using any type of services telemarketing for people just getting their business started and off the ground in order to build a customer base.

Inside Sales – Using After Sale Service As Leverage

December 26th, 2011 by admin No comments »

The largest concern of an inside sales customer is that what they are being sold will not live up to what they were told they were purchasing. One way of alleviating that concern is with consistent customer service after the sale. This also gives you the advantage of bringing an additional value point to the table at the time of the sale.

Any one who is doing inside sales should always take in to account the level of service that they can provide after the sale. By demonstrating an interest in your customer after the sale you are showing them that you believe in your product and that you want to make sure it works well for them. This kind of service combined with a quality product can provide you with a solid flow of referrals.

Consider some of the after sale services you could provide with very little effort:

- A quick note or email thanking them for the sale (this is a minimum)

-Bi-weekly phone calls to check on satisfaction or results for first month

-A gift card or gift basket, only if justified don’t over do it

-Following up occasionally with some industry specific information that might be pertinent to what they do

-A brief meeting with a knowledgeable member of your team for a strategy consultation

All of these things can be done at relatively low cost to you and can really improve the lifelong value of your customers. Most importantly to the inside sales person though is being able to use this service as an added benefit to your product.

Essentially you are saying “Not only do you get this really awesome product, but you get me!”

This is where the concept of selling yourself is derived from. The sale is really just the opening dialogue of hopefully a much longer relationship between an inside sales person and their customer.

Another useful technique for after sale care is using the consultative technique and offering your opinion on matters related to your industry or expertise. Especially in inside sales, you speak to many different executives and business owners on a daily basis, and it is your job to be interested in them and to find out about their business so that you can address their needs and provide a solution.

The information that you have is valuable to other people in that industry, and while you need to be careful not to reveal to proprietary information, use your industry knowledge to help leverage your sale.

Let the customer know what you think honestly and they will respect your opinion and give it value. Value you can use to get the sale.

If you follow these techniques you will find that your sales will increase and your customer relationships will have more value. After the sale service is really one of the most valuable tools you have in your inside sales tool box.